Quick Takes: Applications May Lose Significance
Story above notes,
Standard & Poor’s Ratings Services, which evaluates the credit-worthiness of many colleges and universities, is seeing so many institutions report application increases that the company is reconsidering whether application increases are a significant measure any more. Part of the Standard & Poor’s approach has been to measure “institutional demand” for an institution, looking at number of applications, selectivity measures, and enrollment figures. But in a report issued Monday, Standard & Poor’s said that with the increasing use of the Common Application and online applications, more students are applying to more colleges, so an institution reporting a significant application increase may not mean much. The ratings service is going to consider other ways to measure institutional demand. Among the possibilities: student satisfaction surveys and polls of admitted applicants.
this, to some degree, must also be true in B school context, altho less so without the common app. and schools insistence on individual recs. It is a good caveat, however, to fact that probably more b school applicants are applying to more schools, and thus increase in number of applicants does not necessarily mean increase in selectivity, yield seems to be critical number here.
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